Are Your Clients Only Backing Up Half Their Business?

Most businesses understand the importance of backing up data — but many of them are still only covering part of the picture.

While traditional file and server backups might be in place, a growing amount of critical business data now lives in SaaS platforms like Microsoft 365, Xero, Google Workspace, Salesforce, and QuickBooks. And without proper backup in those platforms, your clients may be at serious risk.

As a Channel Host partner, this is an important conversation to be having — because it’s not just about files anymore. It’s about complete protection.

Cloud apps are now the core of daily operations

From emails and spreadsheets to customer communications and financial records, businesses rely on cloud apps more than ever. But here's the issue: most of these platforms don’t provide full, long-term backup options.

They offer limited retention or version history — which won’t help much if data is deleted, overwritten, or held to ransom.

That’s where you, as a partner, can add real value: by offering a full-circle backup solution that protects not just their data, but their entire business operation.

What needs backing up — and is often missed

Here’s a breakdown of the key areas where many clients have gaps:

💽 Traditional Data Backup

Most clients will already have some kind of data or server backup. But it’s always worth reviewing whether it's frequent, secure, and covering all endpoints — especially in hybrid or multi-location setups.

☁️ Microsoft 365 Backup

Microsoft’s shared responsibility model means they host the service, but clients are responsible for the data. Your clients likely don’t realise that emails, Teams chats, SharePoint files, and OneDrive documents aren’t fully backed up unless you step in.

📊 Xero & QuickBooks Backup

These tools house sensitive financial data, payroll information, and audit records. One mistake or unauthorised change can cause serious headaches. With dedicated backup, your clients can restore individual entries, avoid data loss, and stay compliant.

💼 Google Workspace Backup

If your clients use Gmail, Google Drive, Docs, or Sheets, those should be included in a secure, managed backup plan. Default Google retention settings are limited — especially for deleted content or accounts.

🧾 Salesforce Backup

Salesforce data is core to sales and customer service operations. Backing up both the data and metadata is essential — and Salesforce themselves recommend third-party backups for full protection.

What’s the risk if this isn’t in place?

If these systems aren’t covered, your clients could face:

• Permanent data loss from user error or ransomware

• Downtime or operational delays

• Compliance failures due to retention gaps

• Expensive recovery processes

• Lost productivity across teams

Most importantly, they’ll look to you to solve it. Offering a proactive backup solution helps you build trust, generate recurring revenue, and reduce support time.

Your opportunity as a Channel Host partner

At Channel Host, we provide a full suite of cloud-first backup solutions that you can resell to your clients — covering:

• Microsoft 365

• Google Workspace

• Xero

• QuickBooks

• Salesforce

• Server and endpoint data

All backups are securely stored, encrypted, and fully managed, with fast, granular recovery available when needed.

These services are built to be margin-friendly and easy to onboard, so you can focus on growing your business while delivering real peace of mind to your clients.

Final thought

Your clients might think their data is backed up — but unless it’s truly comprehensive, they could be missing the most important parts of their business.

Make sure their critical systems are covered, from inbox to invoice.

👉 Want to discuss how you can package and resell our backup solutions?

Get in touch — we’re here to support you.